Chobi means woody in Persian and Urdu and refers to dyes where the English vegetable or organic may be used.
The Chobi rug was developed from the Persian Ziegler in Lahore to satisfy western taste for more neutral pastel hues and large open patterns. Highly successful, the types has spread throughout Pakistan, Afghanistan and India.
The International market values natural dyed work at a premium which allows us to pay high prices to weavers who maintain high standards.
Rugs that are still made using natural dyes are usually those with the highest cultural significance. This both supports marketing based upon cultural integrity and, more significantly, shows the weavers that the world values their culture.