$3,800
A family carpet for the century. Thick and densely woven with a deep lanolin-rich shine. Heriz, Azerbaijan, NW Persia, high altitude, high latitude, a perfect example of the culture of the local sheep breeders in this land of forbidding cold winters.
In stock
If you would like to see a particular product in person through our Bangalow store, please contact us in advance so we can be of the best assistance.
hello@therugshop.com.au / 02 6687 2424
Free Shipping within Australia.
Your rug will be shipped within 1-3 business days and should arrive within 3-5 business days from the ship date. Multiple items within the same order may not arrive together.
When your order is processed, you will receive an email containing a tracking number and dispatch confirmation.
Domestic shipping we use TNT express couriers & Aus post.
International shipping we use INTERPARCEL.
Returns are accepted within 30 days of delivery. Please contact us as soon as possible if you are considering a return. Buyer is responsible for return postage cost. Any returns must be unused and in original of when purchased.
No returns on our “Clearance” rugs or any rugs on sale.
There are rugs you walk upon. There are rugs you inherit. And then there are rugs like the Classic Persian Heriz Rug—woven with such strength, honesty, and purpose that it becomes a fixture in the life of a family, passed from one generation to the next as naturally as stories or land.
Woven in the mountainous heartland of Heriz in northwestern Persia, this mid-20th-century piece is a triumphant expression of local tradition. Heriz lies in the high latitudes of Azerbaijan, a place where long, snow-bound winters give way to brilliant alpine summers. The region’s cold climate and mineral-rich grazing lands produce wool of exceptional character—high in lanolin, resilient, and rich with sheen. This is the foundational strength of every Classic Persian Heriz Rug.
What sets the Classic Persian Heriz Rug apart is its architectural clarity. With bold medallion layouts, angular vine work, and stylised floral motifs, Heriz rugs speak a language of form that is both commanding and reassuring. The symmetry is never sterile; it breathes. The central medallion anchors the visual field, while radiating motifs balance dynamism with discipline. It’s geometry with warmth, precision softened by human hands.
The palette, though classically Persian, is tempered by the elevation. Brick reds, madder browns, and mineral blues are grounded by ivory and softened by the patina of time. The dyes—plant-based and patiently applied—have mellowed into a harmonious field that glows, not shouts.
The wool used in a Classic Persian Heriz Rug is not ordinary. It is the product of generations of shepherding in a rugged landscape. Local sheep, bred for hardiness and adapted to the altitude, produce fleece that is dense, strong, and rich in lanolin. Once hand-spun, this wool creates a thick, lustrous pile that resists wear like few others.
Tightly knotted on a sturdy cotton warp, Heriz rugs have a stiffness and body that makes them ideal for heavy use. Unlike softer village rugs that show wear quickly, a Heriz holds its shape and clarity through decades of daily life. This durability, coupled with its visual power, makes it a true “family rug”—meant to be lived with, walked on, and eventually passed down.
To own a Classic Persian Heriz Rug is to touch a living tradition. The weavers—primarily women of Azerbaijani and Kurdish background—do not merely follow a pattern. They embody a cultural rhythm that has persisted for centuries. In Heriz, weaving is not just art or income; it is a means of remembering. The motifs encode blessings, nature, and a sense of home. The structure of the design—central medallion, quartered corners, balancing borders—has remained largely unchanged not due to stagnation, but perfection.
Each Heriz rug is slightly unique. Variations in wool tone, knot tension, and drawing reveal the hand of its maker. Even when the pattern is familiar, its execution is personal. This duality—between permanence and personality—is what gives the Classic Persian Heriz Rug its uncommon vitality.
This particular Classic Persian Heriz Rug, dating from the mid-20th century, stands as a powerful example of the form at its peak. The colours are mature but lively. The pile is full, dense, and velvety underfoot. It retains the honest rigidity for which Heriz is celebrated but offers an inviting softness as well—proof that age, when cared for, enhances rather than diminishes.
Its proportions, around 3×2 meters, suggest a room-sized intention, ideal for grounding a central space in the home. But more than placement, it is presence that defines this rug. It does not blend. It anchors.
Many rugs fade. A Classic Persian Heriz Rug endures. Its beauty is not of trend, but of essence. Every thread holds the story of the mountains, the flock, the hand that knotted it, and the culture that shaped it. To live with a Heriz is to participate in that story.
At The Rug Shop, we are proud to present this example—dense, vibrant, and true. Whether it lives beneath your feet or on your wall, this Heriz is not just décor. It is a testament.
Can I get the same rug in a different size?
Each of our rugs is an individual, hand made work of art because of that it is not possible for us to have duplicates in different sizes.
How are your rugs made?
All of our rugs are 100% Handmade on a loom. We have created a close relationship with all of the craftspeople who make our rugs which allows us to get the highest quality rugs directly from the people who made them.
Are your rugs new/used?
We offer a variety of both new and used Persian rugs from many areas including Persia, Turkey, and Morocco see below for more info on locations.
NEW: We support over 30 families in Afghanistan who produce the highest quality Persian rugs.
OLD ANTIQUE VINTAGE: We source our used rugs from village and tribal families at source. As well as attend worldwide auctions. We have formed relationships with Persian rug collectors that allow us to get incredible pieces that are not normally on the market.
Can I try before i buy?
We have a “try before you buy” system for approved customers.
Where are your rugs from?
Afghanistan, Persia, Pakistan, Turkey, Azerbaijan, Morocco etc.
